Maribeth Laureen Binuya

Work Experiences

August 13 ,2024 - Present

Industry: Vacation Rental Agency

Position: Marketing Specialist

Danner Enterprises

Responsibilities:

Handle all marketing activities for the different websites managed by the company
Optimize meta titles, descriptions and header tags
Manage Google My Business Profiles of all rental properties
Create location based content to promote events, shows, promos and offers
Handle Facebook pages , post engaging and showcasing properties and locations
Write blog posts about travel tips, property features, and local experiences
Monitor site performance and Core Web Vitals
Engage with Facebook followers and respond to inquiries
Develop user-generated content campaigns
Monitor organic search rankings and traffic using Google Search Console and Google Analytics
Create monthly marketing performance reports
Improve website conversion rates
Tailor marketing strategies for different property locations
Manage local SEO for multiple geographic areas
Perform technical audits and resolve issues
Coordinate with developers when creating new landing pages
Leverage AI tools such as ChatGPT, Claude and many more

February 2014 - Present

Industry: Web Design, Digital Marketing, and SEO

Position: Senior Digital Marketing Manager

Infintech Designs

Responsibilities:

Facilitate cross-departmental collaboration to enhance project outcomes.
Leverage AI tools such as ChatGPT, Claude, Jasper , SurferSEO, Ideogram Ai and many more
Perform detailed keyword research to uncover high-impact keywords for optimizing website content.
Assess competitive keyword tactics to find areas for strategic improvement.
Ensure comprehensive content optimization for SEO, including enhancing titles, meta descriptions, headings, and text for target keywords.
Advance the structural aspects of websites for SEO, focusing on URL structures, internal linking practices, and mobile user experience.
Monitor and improve website loading speeds and address related technical issues.
Design and implement robust link-building initiatives to secure quality backlinks.
Cultivate partnerships with influential blog owners.
Coordinate with content management teams to plan and develop a content calendar tailored to SEO objectives and audience needs.
Execute conversion rate optimizations by leveraging current trends to heighten user engagement and conversions.
Utilize advanced tools like Ahrefs, Google Analytics, Google Search Console, and SEMRush for comprehensive reporting and analytics.
Maintain proficiency in various SEO and digital marketing tools.
Stay current with evolving SEO practices, algorithm updates, and industry standards to ensure the effectiveness of marketing strategies.
Conduct ongoing analyses of competitor SEO tactics to stay ahead in the market.
Oversee and refine paid advertising campaigns, acquiring foundational skills in ad management.
Manage the creation of advertising banners for platforms such as Google and Facebook.
Keep updated with latest technologies and tools in AI, including ChatGPT, Screaming Frog, On Page AI, Page Optimizer Pro, SureGraph and others.
Conversion Rate Optimization certified by Conversion Wise.

September 2010 - July 2014

Industry: Services

Position: Research Analyst

Isentia Manila

Responsibilities:

Monitored trends and developments within the social media and internet marketing sectors.
Tracked and analyzed company or brand performance using social media and internet metrics.
Conducted daily evaluations of social media activities aligned with client objectives and performance benchmarks.
Classified articles by sentiment according to company-specific guidelines.
Met weekly Key Performance Indicators (KPIs) and consistently met end-of-month deadlines.
Demonstrated expertise in SEO, including link building, article writing, and managing WordPress content.

January 2007 - June 2010

Industry: Customer Service/Food Delivery

Position: Senior Shift Supervisor

One-Outsource Direct Corporation

Responsibilities:

Developed and enforced customer service policies to ensure consistent satisfaction and service delivery.
Addressed and resolved customer issues, fostering a high level of customer satisfaction.
Managed operational standards and guidelines within the call center.
Compiled and submitted sales activity reports.
Promoted a team-oriented environment that supported call center success.
Trained new employees and conducted ongoing training for product updates and promotions.
Scheduled staff and managed administrative tasks such as encoding customer feedback.
Ensured timely delivery through strict policy and procedure adherence.
Conducted performance evaluations and managed payroll and attendance for agents.
Involved in recruitment and familiar with Customer Relationship Management (CRM) systems.